In some ways, taking and completing a personal training course is the easy part. The hard part is finding clients. Newly certified personal trainers often find themselves working at gyms, health clubs, or in corporate or institutional health and fitness programmes. Not everyone wants to work in a large organisation, though. If this sort of work experience isn’t for you, then one alternative is to strike out on your own. When you’re a personal trainer working solo, having a fresh stream of clients is essential to your business’s success.
Personal Training Course: Find New Clients Where They Shop
One great way to find new clients is to engage them at local stores and markets. Contact the management of local businesses and offer your services as a speaker or counsellor. Even better, market yourself as a sort of shopping coach, as well as a personal trainer, someone who accompanies a client on a trip to the food market, and who escorts and advises the client on healthy alternatives to the typical unhealthy items that are found on many food market shelves. As you’re walking through the store with the client, it should be easy enough to work some promos for your business into the conversation, along with recommending food choices and nutritious alternatives.
Personal Training Course: Find New Clients at Gyms and Health Clubs
Another idea is to have an arrangement with local gyms and health clubs. People who use these facilities often are committed to staying fit, and might find that engaging a personal trainer will add a very positive dimension to their fitness regimen. Contact the managers of gyms and health clubs to see if they’d be willing allow you to give free introductory sessions at their facilities. When conducting an introductory session, keep it short and to the point. You’re there at the gym’s or health club’s discretion, so remember that you’re providing a service for the facility, as well as promoting your business. Even if that personal training course you took didn’t teach you to market yourself, it’s not hard to learn how to do so.
Personal Training Course: Find New Clients by Offering Discounts
If you’re already an established personal trainer, but want to increase your client base, one effective strategy might be to offer your existing clients discounts or incentives if they refer friends or relatives to you. For example, you might encourage clients to bring someone with them to a training session, just to observe casually, and learn what personal training is all about. This gives you the chance to show off your skills in a very informal way that doesn’t seem like you’re pressing for a sale. Chances are the friend already thinks of you in a positive way, and if you keep your presentation low-key and informative, you’re likely to gain a new client quite easily.
Successfully completing a personal training course is only the beginning of a career that can be both rewarding and profitable.Looking for a Career Change? Why not study with WABBA Qualifications to achieve your Personal Trainer Certification!